Revising Your Elevator Pitch for COVID-19 and Beyond
As we have all experienced a lot of things have changed. Whether your employees are working remote, hours have changed, products or services have shrunk or expanded, many things in your business has gone through a rebirth.
Now is the time to take some time and review your elevator pitch. You have one, right? That 30 second to 1 minute introduction of you and your business. It most likely needs to be updated to reflect your business today and perhaps tomorrow (post COVID-19). Here are some things to consider
- Updated, new or just a review of your safety procedures
- Change to workforce being remote
- New or removed services/products
- Timelines (faster or slower service)
Your elevator pitch may change several times over the coming months as things change with COVID-19. Make sure to take the time and review your pitch every couple of weeks and make the necessary changes as you have with your business during this time.